MEGAN GROCKI
Leader, Researcher, Strategist
Megan has over 20 years of experience in consumer research, experience design and strategy helping clients to understand what makes their audiences tick and identify ways to keep them happy and engaged.
Most recently she built and led a team of qualitative, quantitative, and mixed method researchers at Meta, on the Meta Business Suite product. She also established and led the Customer Experience (CX) insights team at Nasdaq. Prior to her time at Nasdaq, Megan led the Experience Strategy team at Mad*Pow; an experience design and behavior change design agency.
Megan focuses on delivering measurable results, helping teams design and deliver engaging, intuitive, and meaningful experiences to their target audiences. Leveraging methods including contextual inquiry, formative discovery, directed interviews, usability testing, card sorts, tree tests, A/B tests, and surveys, her teams provide real-time insights and prioritize business and strategic direction. She thrives in managing distributed teams of researchers, and also coaches and mentors UX researchers, designers and product managers throughout North America.
One of her proudest accomplishments was that she designed and launched Nasdaq’s first open-source research portal to socialize research data analysis, audience feedback, and real-time findings to senior leadership. With her direction the team reshaped customer solutions by mapping customer behaviors to user and economic buyer personas across multiple lines of business.
She specializes in collaborative methods, design strategy and consumer research, and leads interdisciplinary teams and projects to identify audience's needs, motivations, attitudes, and behaviors, and how the organization could pivot to earn their respect and loyalty. She also facilitated over 50 Customer Journey Mapping workshops, for clients and industry conferences, solidifying her position as an expert in this field, and helping teams visualize their customers’ experiences.
In the past decade, she has devoted considerable time and energy into creating change in the food space, on a personal level. She serves on the boards of the Seacoast chapter of No Kid Hungry and Seacoast Eat Local and advises local communities on school gardens, and farm-to-school programming. She took her passion for food to the next level, and earned a Master of Arts degree in Gastronomy with a focus in Communications from Boston University.
With Fork in the Road, she is blending her customer experience and strategy skills with her academic credentials, to improve customer experience for clients in the food, beverage, hospitality, health, and wellness industries.
photo credit @rayaonassignment